Now that I have accomplished my goal of finishing my Master’s of Science Degree from Full Sail University, I can say that I am equipped with the knowledge that I need to succeed in the music entertainment business. Some of the new and current trends are the new online technologies in which the Internet is inescapable. I plan to use digital distribution streams to market the music that my artists produce on behalf of my company. There are many music websites where music is distributed digitally but iTunes and E Music are right down the path that I’m going. Record labels these days aren’t giving artist royalties through digital distribution. However new business models in digital distribution makes it easier for artists, comedians, authors or similar professionals to get their work into the public sphere of interest very easily with minimum business expenses. This helps to lower the prices for the artist and helps them gain increased profits for the music that they distribute. All forms of media including games, films, books, and music software are now in digital form. Digital distribution has opened the online databases which creates new jobs and business models.
The new digital distribution business models makes a way for artist to access the same distribution channels as record labels, without all of the extra manufacturing costs. Recent innovations with current Internet labels has created new business models that offer digital distribution services to unsigned or independent artists directly existing online. Digital Rights Management (DRM) is the new current solution to the new flaws of digital media. This allows all distributors to protect their content from unauthorized redistribution. Digital Asset Management (DAM), Digital Rights Management (DRM) and Digital Content Delivery (DCD) are all new business models that opens the door to the future of digital distribution. These new digital distribution business models and innovations has allowed artists and other entertainment business professionals to upgrade into the world of digital distribution.
For more reference the link below has very informative content that is useful for someone who wants to know more information about the digital distribution and how it is changing the music industry.
DigitalRightsDirector. 2011. Advanced digital rights management. Retrieved September 26, 2011 from http://www.digitalrightsdirector.com/digital_content_delivery_and_distribution.html
